Colors Can Make People Feel Certain Ways

Did your English teachers seem to come up with seemingly nonsensical symbolism from every meaningless detail in a book, asking questions like “why did the author make the curtains blue, and what does that tell us about the author’s emotions? Well, it turns out not all of that symbolism is pointless. The importance of colors can make people feel certain ways. They can invite certain responses in a person, make people feel more at ease, or even put them on guard. Don’t believe it? What are your favorite and least favorite colors, then, and why?

Hard and Soft Colors

All colors fall into two categories: hard and soft. Hard colors are vibrant, like light blues and yellows, whereas soft colors are relaxing and sometimes more dull, like forest green, navy blue, or beige. Your website should have a consistent color theme that appeals to your target audience. Your website colors should also help to create a brand image to help customers remember you. For example, McDonald’s yellow theme, UPS’ Pullman Brown color, Target’s red.

Cliksites will help you pick out colors that work best for your website and target audiences.

“Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.”

– Jeremy Smith, https://neilpatel.com/blog/psychology-of-color-and-conversions/

“…brands that want to create a sense of creativity and imagination tend to incorporate purple into their imagery, while brands that want to establish a sense of balance and calm lean toward black and white. This ties directly into the “personality” you want your brand to have.”

– David Zheng, https://www.crazyegg.com/blog/website-color-palettes/

“Why you should care about color: If someone handed you the keys to your dream car, for free, your head would explode with excitement, right? Of course! But what if the car was painted in your most-hated hue? Or each panel was a different color entirely? Or if the interior mixed lime green and construction yellow? You might be a little less excited, right? Colors have meaning. They impart a tone and emotional impact just like fonts do, and that makes them a powerful design tool.”

– Neal O’Grady, https://webflow.com/blog/web-design-101-color-theory

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